Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.

Having first tried the delicious and tasty lechon manok and lechon liempo in Cebu and the Chicken Inasal of Bacolod, Pier One Bar and Grill Holdings Corporation saw its business potential and the opportunity to tap into the lechon manok, lechon liempo and chicken inasal industry and therefore, brought the secret recipe to Manila. Chic-Boy™ opened its first Dine- In store last 05 May 2010 and began offering its Dine-In store concept for franchise. As of June 2011, Chic-Boy™ has grown into a total of Twenty (20) dine- in stores, nineteen (19) units of which are franchised. Thirty six (36) more franchises are under construction.