Universal Robina Corporation (URC) is the leading branded convenience food and beverage company in the Philippines. Touted as the country’s first “Philippine multinational” as it has the widest geographical footprint among local food manufacturers, URC has blazed the trail for the branded foods industry. The company has shaped the competitive landscape of local consumer brands through its innovative products, wide distribution, and high-impact marketing. URC is best known for manufacturing and distributing high-performing products such as Chippy, Nova and other snack foods under the Jack ‘n Jill mega brand, Nissin and Payless instant noodles, as well as Hunt’s tomato-based products.

URC is also a trendsetter in the beverage industry with its coffee and ready-to-drink products. It grew the local non-carbonated beverage market with the successful launch and continuing promotion of C2 Cool & Clean Green Tea. Building on the global trend towards health and wellness, C2 spearheaded the expansion of a new and high-growth segment in the Philippine beverage industry: the green tea segment. URC built on that success with forays into other areas of the non-carbonated beverage market, such as juices, energy drinks, and ready-to-drink coffee, among others.