Phoenix Petroleum Philippines, Inc. is the fastest growing independent oil company today with an expanding network of operations nationwide. It was incorporated in May 2002 in Davao City as a family business under the name Davao Oil Terminal Services Corporation (DOTSCO). It began operations in its current form in January 2004, distributing petroleum products to various commercial entities in Mindanao. In December 2005, the company's new name was formally launched: Phoenix Petroleum Philippines, Inc.
Today, Phoenix Petroleum is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots and storage facilities, and allied services. Its products and services are distributed and marketed under the “Phoenix Fuels Life” trademark.
The company imports its products from regional suppliers. These are then distributed to Phoenix depots in Davao City, Davao del Norte, Aklan, Surigao, Zamboanga, and Batangas. The Davao and Batangas depots are ISO 9001-certified for quality system standards. The 50-million-liter Batangas depot is located at the Phoenix Petroterminal and Industrial Park, which was bought out from Bacnotan Industrial Park Corp. in 2009.
From these depots, the company’s own fleet of trucks delivers products to a growing number of retail and commercial customers. In the next years, more depots will be constructed to serve as the backbone of the retail network and the terminaling and storage business of the company.
The first Phoenix retail station opened on June 2005 in Davao. The network gradually widened to over 50 stations in 2007, all in southern Mindanao. In 2008, Phoenix Petroleum began expanding to Luzon. At the end of 2010, Phoenix stations numbered 161 all over the country, with 123 in Mindanao, 5 in Visayas, and 33 in Luzon.
Phoenix Petroleum also supplies to commercial and industrial clients, primarily to the airline, shipping, fishing, mining, power and transportation sectors. Since September 2004, the company has been the exclusive logistics partner of Cebu Pacific, the largest national carrier in the Philippines. Phoenix services all refueling requirements of Cebu Pacific in Mindanao, as well as regional flights from Mactan, Cebu.
Phoenix has built up its brand to represent passion, vitality, and energy. The company was represented in past campaigns by world boxing champion Manny Pacquiao, who is also a Phoenix station dealer, and by popular actress Marian Rivera. Phoenix was the first in the industry to introduce a toll-free number for franchising, 1-800-10-PNX-FUEL, in 2009.
In July 11, 2007, Phoenix Petroleum under the symbol PNX launched its initial public offering, becoming the first independent oil company to be listed in the Philippine Stock Exchange after the oil deregulation law was passed in 1998.
Since 2009, government pension fund Social Security System has invested in the company by purchasing 9.6% of the capital outstanding stock. Phoenix Petroleum was ranked 211th in the country's Top 10,000 Corporations in 2009.
Driven by passion and performance, Phoenix Petroleum is all set to become the leading independent oil company in the country by 2012.